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How do we know if we need a new brand (or a brand refresh)?

There’s a quick and easy way to find out.

How do we know if we need a new brand (or a brand refresh)?

There’s a quick and easy way to find out.

Our business has grown pretty successfully by word of mouth. Why should we invest in our brand now?

The bottom line is this: Every product or service inherently has a brand…whether its strategically developed or unintentionally ignored. If you don’t define your brand, it will be defined for you—often in ways that are neither accurate nor beneficial to your business. A clear, strategic brand helps ensure that every customer has a consistently outstanding experience—even before they meet you. And it’s one of the best ways to build your potential for growth.

"DRIVE did a thorough examination of our brand identity, contrasted that to our sales messaging, and very convincingly showed our leadership team how the two did not match. Not only did the new branding show our personality and stand out in the market, it fully supported our sales platform. I would happily work with Jodi and her team again in any capacity."

LINDSAY GINTER, Former COO at StoneHill Reinsurance Partners, LLC

I’m concerned you’ll pitch us a brand that looks trendy but doesn’t fit with who we are. How can we be sure our new brand will feel “right”?

At DRIVE, we build brands “from the inside out.” That means our number-one goal is to reflect who you really are as an organization and what drives you to do what you do. To get there, we work closely with you every step of the way. Check out our five-phase approach to learn more.

How can we justify spending time and money on branding when we have so many other pressing needs?

We get it. Cash flow, capital investments, product development, employee training, marketing — endless things need your attention. But the simple truth is that brand strategy is actually your business strategy brought to life. 


Your brand platform serves as your guiding star, keeping your team’s focus on your purpose, values, differentiators, specific customer segments, key messages, etc. When those elements are crystal clear, you can make better business decisions—like how and where to market, who to target, who to hire, and what to develop next. For our clients, having a thoughtful brand strategy brings clarity to their organization, and helps guide and prioritize their business decisions.  

“Brands convey a uniform quality, credibility and experience…[They] are essential. Building brands builds incredible value for companies and corporations.”

Are there risks to delaying brand strategy work?

Honestly, yes. While investing in your brand does require time and budget, the price you pay for ignoring it far exceeds that. Lost revenue, misaligned business investments, a declining market share, and failure to attract top talent are just some of the costs of not leveraging brand to help guide business growth.

Who’s a good fit for DRIVE?

We partner with all sizes and shapes of small- to mid-sized clients across a wide range of industries. Take our quick assessment to see if your business fits our approach—and if we can help you reach your goals.

How much does a rebrand cost?

Since every business has its own unique set of goals, strengths, opportunities, and needs, our fees vary based on the scope of services. Costs also depend on the role we play. For some clients, we act as an extension of their team, closely supporting their internal marketing leaders. Other clients rely on DRIVE to be their external brand and marketing team.

The bottom line: We fit our services to your specific goals and needs.

Do you offer brand “packages”?

While some agencies offer “take and bake” brand solutions, we’re committed to basing our solutions on your organization’s unique set of goals, strengths, challenges, and opportunities. Once we get to know your business, we can recommend a customized, right-sized approach that best fits your specific needs, budget, and timing.

“DRIVE did a great job for us. Jodi provided great leadership to our marketing & communications team. We had a smooth rebranding process and I would highly recommend them."

Andrew Almos, Superintendent, East Central Schools

We already have a strong brand strategy. Can we hire you for ongoing marketing work?

Certainly! If you already have a clear brand platform to guide our work, we’re ready to dive in.

Do you work with remote clients?

Absolutely. While we’re based in Minneapolis, Minnesota, we work with clients near and far. We’re really just a Zoom call away, right?

Where do we start?

We offer a free one-hour consultation, which is usually the best way to get the ball rolling. Tell us your needs, goals, challenges, concerns, and questions. Then we can propose our best recommendations, give you a sense of costs, and discuss the best approach for driving your business forward.

“DRIVE led us through a creative process that resulted in a sophisticated new identity system. The work is both beautiful and smart."

REBECCA MARTIN, Director of Marketing and Operations, Beehive Strategic Communication