Founded in 2012, StoneHill Reinsurance Partners was an independent casualty reinsurance broker. They had grown quickly, but organically. They had never formally developed their brand strategy, so their visual identity and messaging had nothing to guide them. There was a big disconnect between who they were, and how they appeared to prospective clients. Wanting to better position themselves for competitive growth, they realized it was time to get laser-focused on their positioning and how they presented themselves to the world.

• Formally develop StoneHill’s brand platform, along with a marketing strategy, via a partnership with Lynch Strategies.
• Create a new visual identity reflecting their positioning, personality and who they were as a company.
• Develop a unique and consistent brand voice.
• Develop top-notch marketing materials and tools that rival larger competitors.

• Their old brand identity was formal, conservative and lacked personality or distinction. Neither StoneHill’s name or logo had any meaning. There was no connection to their organization. However, we identified their core values, and discovered the many amazing ways they supported those values throughout their company. Then it simply was a matter of bringing that story to life.
• The new brand put StoneHill’s core values front and center, reflecting them in visuals and messaging with a bold, inspired confidence.
• A unique and consistent brand voice was developed for use across all print/digital marketing — dropping corporate industry jargon for an honest, conversational tone that was both refreshing and approachable. 

• The decision to focus on their brand positioning helped StoneHill continue their growth in the market. Less than a year after the rebrand, they were acquired by a market-leading, $1.7B revenue-generating international brokerage firm.