Like many public school districts, Mora Public Schools had always kept its focus on its educational curriculum, teachers, students and families. While important, presenting a strong, unified brand simply didn’t make it to the top of the priorities list. When they had opportunities for Mora Mustangs branding, they met them (signage, uniforms, gym graphics, apparel, etc.). But without official brand elements or guidance, things easily went off the rails.
The result? Dozens of different “Mustang” horses/logos and fonts were being used across their district – each in a very different style. The Mustang blue also varied from one item to the next. Essentially, the Mustang brand changed from one sports team and extracurricular activity to the next. Even the communications from the elementary school looked unrelated to that of the high school. Meanwhile, open enrollment options meant that Mora needed to ensure their brand and messaging was strong and clear.
Mora Public Schools selected DRIVE to lead them in unifying and strengthening their brand.